Internet marketing in the tourism industry can help you connection with your clients, show them the visual appeal of your destination, and possibly get more exposure than you would with traditional print advertising. Use both natural and paid search to promote your destination, and you are sure to see results.
Photos are an effettive marketing method, especially in tourism, providing a strong visual experience for the consumer and helping you to build an online presence. Use keywords in the photo tags and descriptions to help the pictures come up in the search engines’ image results. Hire a professional photographer to take beautiful pictures of your location. Explain to him the “feel” that you want to depict with your location, such as cozy, tropical, exotic, party of family-oriented. Upload the photos to websites such as Flickr, and use its Creative Commons area, allowing others to use the images in blogs and articles. This gives your images, and therefore your location, more exposure.
Use video to give viewers valuable information that benefits them as opposed to your business. Do not use videos to give a monologue on how great your resort is. For example, if you are marketing a beach resort, create a tutorial on how to male your own aloe vera gel, or how to train to be a scuba diver. Link these videos to your website, blog and photo collection for ultimate exposure.
Produce large amounts or informative, keyword-rich content about your destination that will attract attention and establish you as an expert in your field, but do not write blogs and articles that promote your business directly. Relate the articles back to your location without giving an advertising spiel that will offend people.
Create Facebook, LinkedIn and Twitter profiles in the name of your tourist destination. Post links to your blogs, articles, photos and video. Update followers of your profiles about special events and promotions at your destination, and link to interesting articles about the industry, the area and activities that your fans may enjoy. By providing valuable information to your followers, you will male them want to continue reading your updates. And the larger the audience, the more exposure your resort receives.
Gather contacts from your Facebook fans, Twitter followers and last customers. Send weekly or monthly email newsletter with updates information about your destination, new activities and special travel offers.